Good Smile Company, Inc. (株式会社グッドスマイルカンパニーKabushiki-gaisha Guddo-sumairu-kanpanī, also known as Good Smile or GSC is a Japanese manufacturer of hobby products such as Nendoroids and figma product lines, as well as scale figures.

Good Smile Company was established by Aki Takanori in 2001 originally as an event management and talent company. After working with Max Factory creating hobby related products this soon become the main focus of the company. GSC is now mainly involved in the planning, production and manufacturing figures and toys, but also produces accessories and other goods.

GSC also acts as a distributor and for a number of other hobby related companies including Max Factory, FREEing and Phat! Company. The company has a particularly long relationship with Max Factory, and often shares booths and display space with them at events such as Wonder Festival. As of June 2012, Good Smile Company moved from Matsudo, Chiba to the Tokyo Skytree’s East Tower, which has become the joint headquarters for them and Max Factory.

‘Kahotan’s Blog’ is a popular blog which introduces both Good Smile Company and related products to the public through the eyes of one of the female staff members. The blog is available in both English and Japanese.

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